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Users and visitors.  


The museum experience starts with respect for the visitor. To be a visitor is only the beginning. A visitor is a visitor by visiting – but a user is someone who returns. A museum should constantly look for new ways to encourage first-time visitors to become repeat users. This applies as much to residents as to students in the city for a semester and travellers returning to the city who want to feel like locals – no-one wants to feel like a tourist the second time.