The museum isn’t just a physical place, it is a philosophical approach, based on the belief that culture is a life-long practice rather than a one-off event. For this experiment to be sustainable, the beliefs that underpin the whole project must be shared – at least in large part – by the entire team. One of the greatest challenges the project faces is due to the oral transmission of the museum culture. Every new member of staff has to learn from the others the why behind what is done. This in fact mirrors the entire approach – learning is assimilating new information and translating this understanding into a new setting. Only then does information become knowledge.