Attention less is more.
Balance – maximise variety and coherence.
Culture
Display/displacement.

Imagine.

Participate.

Transform.

Emotions – the key to learning.
Experiment.
First fish.
Gardening.
Hands-on, heads-on, hearts on.
Informal learning.
Journey is the place.
Kindergarten and its lessons.
Lighting.
Museums and morals.
Nobody learns standing up.
Objects are the heart of the museum experience.
People’s stories first.
Quantity is never quality.
Reading – what you want read should be readable.
Sustainability.
Texts – an exhibition is not a book.
Users and visitors.
Visible Listening – letting other voices into the exhibition.
Why do we do this?
Young people.
Zeeuw – ‘we only change something to improve it'.